Are you searching for new ways to engage customers and drive conversions? Effective customer engagement strategies are crucial if you’re hoping to build loyalty and ensure consumers have positive experiences with your brand. But what do they involve?
The most successful customer engagement strategies require several channels and methods, from traditional email marketing to social media activity. In recent years, the immediacy of digital communications means consumers have come to expect personalised and responsive customer services. Stats show that over 80% of consumers expect companies to respond to their messages within 24 hours, while 44% expect responses within an hour – not an easy feat!
This is where WhatsApp comes in. With stunning average open rates of 98%, WhatsApp messages are perfect for delivering vital information, including personalised order updates, appointment reminders, and links to special deals. In short, WhatsApp customer engagement strategies allow you to reach as much of your target audience as possible.
WhatsApp features heaps of handy tools designed to facilitate strong customer engagement, including:
Just starting out with WhatsApp? Here are a few things to remember:
To create a seamless experience for your customers while staying efficient, customer support teams should seek multi-channel solutions that can integrate WhatsApp with other customer engagement channels, including phone lines, SMS, social media, and email. Multi-channel inboxes allow businesses to centralise all their customer communication in one place, no matter the platform. Customer success teams can leverage a multi-channel inbox to never miss an enquiry and keep their response times low.
So, as you can see, WhatsApp is one of the most popular and versatile customer engagement channels available. If you’re wondering how you can start leveraging WhatsApp for your business, book a demo with Fuzey today and get your multi-channel inbox set up in no time!