The Importance of Customer Feedback and How to Ask for It

Updated: 1 day ago


Keeping customers happy and satisfied should be at the forefront of doing business.

However, how can you keep them satisfied? How do you even know what your customers think of your product or service?


Inquiring about customer feedback may provide vital insights into your business, and the expectations of your customers. This input is priceless to you, and it doesn’t cost much. While seeking customer feedback is important, it still demands a flawlessly planned process to ensure you're receiving candid opinions.


The Importance of Customer Feedback and How to Ask for It
The Importance of Customer Feedback and How to Ask for It


The Advantages of Customer Feedback


The benefits of seeking customer feedback are numerous , but here are some of the most impactful.


Improving Customer Service

Customer feedback is used to assess how your local business staff handles clients. You may use customer satisfaction surveys to help your local business determine whether customers have their concerns answered and problems fixed, or whether things could be done differently and improved.

Furthermore, reviewing customer feedback can help a local business ensure that the level of customer service offered by all the representatives is consistent and up to standard.


Making Customers Feel Valued and Involved

When you ask for customer feedback, you demonstrate that you respect customers’ input. This shows that you are interested in what they have to say based on their reviews. Customers feel valued because you treat them as such, and they are likely to be more invested in the development of your product and local business in general.


Enabling Competition Comparisons

Customer feedback enables your local business to understand better how customers perceive and use your products compared to competitors’ offerings. It is critical to understand where your local business’ products and services thrive or fall short compared to market alternatives, so that you can invest time and energy in the right places.



Ways to Ask Customers for Feedback


There are several ways to get customer feedback for your local business, particularly through digital channels. Some of the proven methods include third-party reviews and emails.


Third-Party Reviews

You may include a call-to-action button in your emails, website, messages, or any other platform that directs customers to a third-party review website or social media platform. These reviews assist in the promotion of your products and services to specific consumers, and that's why it is important to identify the third-party reviewer most suited to the products and services offered.


Emails or Messages

Customer feedback via email or text may be a powerful method to interact with customers.

You may request an open response that drives clients to a form on your website or another data gathering tool in your email. This type of answer might give you specific information about your customers’ preferences and behaviors concerning your local business.



How to Ask for Customer Feedback


When you begin requesting customer reviews, take the following steps:

  1. Select the Questions to Ask. Determine which aspect of your local business you want to focus on before requesting customer feedback. Inquire about the topic in detail.

  2. Create a Strategy. Determine which contact technique or approaches are most appropriate for your specific product or service. Many local businesses choose to use digital technologies.

  3. Create a Relationship with Your Customers. Make communication feel as human as possible. It is one of the best strategies to engage clients. When you seek reviews from clients, use their first names. Personal connections with clients are the key to better customer feedback in your local business.



Customer feedback is critical to any business as it offers the opportunity to adjust towards a higher quality service, improve customer loyalty, increase repeat customers, and attract new ones. Prior planning is essential when conducting a customer feedback collection exercise, and selecting the right platform to do so is critical.


 

If you're eager to learn more about how reviews can help grow your business, and how to get more of them, register now for the Fuzey Masterclass on Reviews!




Fuzey can help you streamline your customer feedback collection process, and ensure you obtain the great reviews that you deserve!

If you'd like to hear more, please get in touch with us via email at hello@getfuzey.com or book a demo clicking the button below.