You may have heard this before, but it’s true — it costs less to retain a customer than it does to acquire a new one. Whether you’re a plumber, an electrician, or any service oriented job in between, a portion of the energy you put into your business should be used to retain the customers you already have. Here are customer retention strategies that have worked for some of our users.
1. Follow up with your customer after you’ve provided a service
Send a short text message or email to check in with your customer. Ask them if things are still running smoothly; if that leaky faucet has stayed fixed, or if they have any questions. This simple act shows the customer that you’re willing to go above and beyond, and encourages them to use your services again in the future.
2. Offer a special promotion or yearly service for repeat customers
This unique opportunity will help guarantee that the customer is more likely to work with you again and also allows you to screen for maintenance work the customer might need but not know yet.
3. Implement a customer feedback loop
An important aspect of retaining customers is obtaining their feedback and then acting on it. Gathering feedback can be implemented in many different ways, whether from a survey, email, or extracted from an online review. Implementing your customer’s feedback will make them more likely to use your services in the future!
4. Send customers a postcard or brochure in the mail once a year
Whether it’s around the holidays or the same time each year, sending mail to a customer reminds them of your business and allows you the opportunity to reconnect with them.
You could attempt one of these strategies or all four but either way, you’ll surely see your customer retention numbers grow.
Fuzey lets you keep on top of your new and existing customers with ease.