During the pandemic, the importance of ensuring your business was successful and secure became even more clear! While being budget-conscious is key when having your own business, this aspect can make it challenging to stay competitive with other business rivals. Never fear! We’ve rounded up a few essential ways to stay competitive as a small business owner.
1. Build your business’s reputation
This doesn't have to be a huge undertaking, but simply spending a little time focusing on your business’s online presence will make a big difference when compared to your bigger competitors. Asking for customer feedback, responding to all online reviews, and incorporating SEO key terms can all help boost your business’s online reputation.
2. Make changes based on customer feedback
If you receive constructive feedback from customers, this is a wonderful opportunity to take direct action to improve your business. Taking action on feedback shows your customers that you care about them, their experience and that you’re willing to make changes to improve their experience even further. This will definitely set you apart from competitors!
3. Implement customer loyalty programs
It’s common for bigger businesses to have customer loyalty programs, but it’s less common for smaller businesses to do so. Creating a customer loyalty program, even if you’re a small business owner(!) will get customers excited about using your services again. Most people like to use small, local businesses after all, and appreciate a loyalty program.
4. Participate in your community
One bonus to being a small business owner is the fact that you are local and more embedded in your community. You might not have the budget or be able to spend as freely as bigger businesses but you have more connections to your community. Getting more involved and donating your time or services to your community will result in you getting more visibility! And therefore, more customers.
It can be challenging to stand out in your industry when you’re competing with bigger businesses. These steps will be a good starting point to making your business even more popular than your competitor!
Fuzey is here to help you in this journey. If you're curious about how we can help your local business thrive, check out our website, or book a demo clicking the button below!