Rhino Group: Retailer WhatsApp Marketing

Context

Rhino Group is the UK’s leading automotive events and marketing agency, working with many of the country’s top retailers and OEMs.

For years, Rhino has driven results for clients through a mix of creative channels, from print and showroom events to digital, CRM, and social media. As customer behaviour shifted, Rhino saw the need to evolve and to reach customers on the platforms they already rely on, with WhatsApp leading the way.

Rather than rely solely on email or SMS, Rhino saw the potential in adding WhatsApp to their offering. This would enable retailers to send highly personalised, interactive messages that actually get seen and acted on.

That’s where the partnership with Fuzey began. By combining Rhino’s creative and strategic expertise with Fuzey’s WhatsApp automation and AI, retailers can now launch campaigns that not only look good but outperform traditional campaigns.

Solution

Fuzey and Rhino partnered to deliver large-scale WhatsApp campaigns for leading UK retailer groups and OEMs. Including Mercedes-Benz sales events across 30+ sites, reaching over 100,000 customers.

Fuzey led on channel strategy, customer journey design, and platform execution, while Rhino brought creative and campaign concepts to life. Every message was fully personalised with customer names, vehicle details, and local dealership branding and delivered via Fuzey’s platform with unique dynamic booking links powered by Rhino’s HALO booking platform.

Unlike SMS, WhatsApp enabled richer engagement. Retailers could send media-rich messages with buttons for replies, bookings, or direct calls boosting customer response and cutting cost per booking by 50%.

With Fuzey’s AI Autopilot, all inbound replies were handled automatically, qualifying leads, collecting key details, and securing bookings in real-time, with zero dealer input.

The result? A seamless, two-way customer experience, built strategically around WhatsApp, that delivered more bookings, faster, with less effort from retailer teams.

Results

The performance uplift has been clear and consistent:

• 90%+ open rates and 20%+ response rates
  WhatsApp consistently outperformed SMS across every engagement metric.
  
• 2x-4x higher booking conversion rates
  Compared to SMS benchmarks, WhatsApp campaigns drove significantly more confirmed appointments.
  
• 50% lower cost per booking
  Higher conversions and efficient automation resulted in a stronger ROI.
  
• 3–6x increase in booking rate when AI agents were active
  AI-powered responses boosted engagement and helped convert more interest into actual bookings without extra workload.

Together, Rhino and Fuzey are giving retailers a new playbook. One that’s faster to launch, more engaging for customers, and built for how people communicate today.

If you're a retailer looking to upgrade your marketing or an agency seeking to modernise how your campaigns connect, this is the new standard.