Pinewood: campaigns built on live DMS data

By the time the message goes out, the audience is a week old and half the detail has been guessed at. The customers who reply are the easy ones; the ones you actually wanted to reach have often moved on.

What the integration gives you

Fuzey connects to Pinewood as a Connector integration, so you build campaign audiences straight from live DMS data. No exports, no spreadsheets, no stale lists. You select by the fields that matter, service due date, last visit, vehicle age, and the audience is the audience, right now.

The message goes out over WhatsApp, where customers actually read it, with reply buttons that make it easy to book or ask a question. Replies land back in the same inbox your team already uses.

Why it matters on the shop floor

Live data is the difference between a campaign that works and one that embarrasses you. With Pinewood feeding the audience, you stop messaging customers who booked yesterday, and you stop missing the ones who are genuinely due.

It also makes targeting honest. A service reminder sent to someone whose car was written off last month is the kind of mistake that costs trust. Live DMS data keeps the message credible.

The best campaign list is the one nobody had to build. Pinewood gives it to you already filtered.

How it fits the day to day

Marketing runs smaller, sharper campaigns more often, because the cost of pulling a list has disappeared. Service sees the bookings come in from a reminder that went out that morning, not last quarter.

And because the audience is live, you can run the same logic as a one-to-one automation, not just a broadcast. A customer hits a threshold in Pinewood and a message goes out, without anyone scheduling it.