Eskimo: leads in sync, both ways

A lead in Eskimo that has to be worked by phone is a lead that gets worked slowly. The customer does not answer, the advisor leaves a voicemail, and the lead ages by a day at a time.

What the integration gives you

Fuzey brings Eskimo in as a Native integration, and it works both ways. Eskimo leads are pulled into Fuzey so you can talk to those customers over WhatsApp, and new WhatsApp leads are pushed back into Eskimo, so your lead flow stays in sync.

Nothing has to be moved by hand, in either direction. The customer gets a conversation on the channel they prefer, and the dealership keeps a single source of truth in Eskimo.

Why it matters on the shop floor

Two-way sync is the part most integrations skip. Pulling leads in is easy; pushing them back is what stops the two systems drifting apart and stops the team trusting one over the other.

It also meets the customer where they are. A WhatsApp message gets a reply where a phone call gets voicemail, so the lead gets worked, not waited on.

A lead system is only useful if the customer actually replies. Sync both ways, and they reply on the channel they prefer.

How it fits the day to day

The team works Eskimo leads over WhatsApp from inside Fuzey, with replies coming back in seconds instead of callbacks days later. New WhatsApp enquiries appear in Eskimo automatically, so nothing is entered twice.

Because it is Native, the two systems stay honest with each other. A lead worked in Fuzey is a lead reflected in Eskimo, and a lead in Eskimo is a conversation ready to start in Fuzey.