Why Google Maps is Crucial for Your Local Business

Updated: May 20


Why Google Maps is Crucial for Your Local Business
Why Google Maps is Crucial for Your Local Business

Everyone you know (including your grandmother) goes online to find what they need, and if they’re like 92.1% of internet users, that means they use a Google Search. Basically, no one looks for services in the phone book anymore.


Being on Google Maps is one of the most important things you can do for your business, and if you still need convincing, here are a few more important facts about being on Google Maps:


1. You will get found

You can’t get that call or email if you aren’t found when people search, and they’re searching on Google.


2. It lends credibility

If you show up in the local search results, you’ll immediately look like a serious business – in fact, many people don’t trust businesses they can’t find easily online.


3. It boosts SEO

Whether you already have a website, or you are working on one, a Google Maps listing is one of the fundamentals of modern SEO.


4. You can get reviews from customers

This might be a double-edged sword, but generally, if you are a great local business that delivers a great service, this is fantastic for your reputation.


5. It allows people to communicate with you

Since you can link directly from your Google Maps listing to your website and more, people don’t have to leave their internet search to reach out with questions or a quote request.


6. Your competitors are probably already there

Google Maps listings are one of the first things most digital marketing specialists do, so there’s a good chance your competitors are already getting business from local searches.


7. It’s good for branding

Including your logo, images of your team and the jobs you’ve completed on your Google My Business listing is a great way to show the world who you are.


8. You’re in control

Even when people leave bad reviews of your company, you still have the option to respond and have your say.


9. It’s free

Creating a basic listing for your business on Google is free – yes, there are other paid ways to get on Google, but even if you are just starting out, this is the most affordable way to get eyes on your business!



So, if your business is not already on Google Maps, drop everything and go grab that listing!


 

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