What is Google My Business and How Do You Set It Up?


If you’ve been trying to get your online presence figured out lately, there’s a good chance you’ve run into the concept of Google My Business.


However, if you’re not familiar with the world of websites, online advertising and local SEO, you might be wondering what this is, and how to set up Google My Business. Let’s answer both of those questions.


What is Google My Business and How Do You Set It Up?
What is Google My Business and How Do You Set It Up?

What Is Google My Business?


Google My Business is a service offered by Google that allows local businesses with a physical presence to claim their listing on Google Maps and link their business to in depth information on a business page. You can also link your Google My Business listing to your website, and the Google My Business program allows businesses to get reviews online.

It’s a very valuable tool for SEO, especially local SEO, and it’s one of the first things you should do if you run a local business, and you want your website and business to appear in more local search results.



How to Set Up Google My Business


If you’re not involved in any kind of internet related business, it might seem like a bit of a mystery. Most things are quite complex, and there’s all kinds of terminology that doesn’t really make a whole lot of sense. The good news is that Google My Business is not one of those things, and it’s actually really simple to get set up! Here’s how:

  1. Great a Google account for your business – you can do this by setting up a new business Gmail account, or you can use your existing business address with your account

  2. Sign into your new Google account, and then go to Google Maps

  3. Enter your business address in the address bar, or right click on the screen and then select “Add My Business”

  4. Follow the prompts to fill in the information required for your business

  5. If your business already exists on Google Maps, you can simply choose “Claim My Business” to start managing it

  6. Once you are finished with the process of adding or claiming your business, you will be asked to verify your identity, usually by receiving a postcard from Google, which will be sent to the business address you specified when signing up

  7. When the postcard from Google arrives, you will find a secret code printed on the inside – all you have to do now is enter this into your Google My Business account, and you’ve claimed the business and are ready to start using your account


Making the Most of Google My Business


Just claiming your business or adding it to the Google Map is a good start, but there’s a lot more you can do with the service too.

Add pictures of your business or products or upload a logo. Respond to customer reviews and ask your clients to leave more reviews about your business. You can even add email addresses and contact numbers, so it’s easy to reach you.

Spend some time exploring your Google My Business account once you’ve done the basics and add as much information as you can to your profile. It never hurts to have more of your information online!


 

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