If you’ve been researching business marketing topics, you’ve probably run into the term “QR code” at some point. They’ve become very popular recently and are used for a variety of things.
If you’re still wondering what they are, how they work, and how you might be able to use them, you’re in the right place.
Here’s what you need to know.
What Is a QR Code?
A QR code or “quick response” code is a type of barcode that can be read by a variety of devices, including smartphones. Each code is unique and can be used for a variety of things, like linking to a particular page on a website or, more recently, for things like verifying vaccination status.
Where Did QR Codes Come From?
With all the buzz about QR codes lately, you might think they’re a new thing. But the truth is, they’ve been around since 1994 when they were invented by a Japanese automotive company called Denso Wave. The company used it to track car parts during the manufacturing process.
How Can You Use QR Codes?
Many small businesses use QR codes on their marketing materials and even business cards these days. They’re linked to a specific web page or even an email address, so it’s easy for people who need your services to reach you.
It can also be used on products, to link to a warranty, for instance, or to more information about a particular item.
Some companies even use QR codes to manage their assets by creating a separate one for each item and linking them to a database of equipment.
QR codes can also be used to request reviews, or you could put a QR code on your invoices and link to an online payment platform if you want to give customers an easy way to pay.
How Can You Get QR Codes?
One of the best things about QR codes is they’re very easy to get. There are even websites where you can create unique QR codes in a few minutes – completely free.
So, if you are interested in using these kinds of codes in your business, you can get started quickly and with no extra cost. They’re quick and easy to set up and have many possible business applications.