There are undoubtedly significant changes that have impacted the economy after nearly two years of life in a global pandemic. One of these shifts has been an increase in support of local businesses by consumers. People have been increasingly focused on supporting local businesses these days! Local businesses are a part of the community, and consumers are eager to help their communities by purchasing from local businesses instead of larger, national retailers.
The pandemic has had a significant impact on the attitudes of consumers. In fact, consumers want to both support their local community and their local economy after such a challenging time. That’s why it is crucial that you make it easy for them to engage with you. Here’s how:
1. Be willing to text!
Many companies are transitioning from being text-first instead of email-first. It has begun to set the expectation with potential customers that being in touch with them via text is likely to put them at ease. Most people today are comfortable with texting, so reaching out to potential customers this way is more likely to increase two-way engagement with them than another method of communication.
2. Respond Quickly
When you respond quickly to potential customers, it reminds them that they are essential to your business. It also promises them quality — that if they were to work with you and have an issue, like a leaking pipe, that you’ll respond quickly when it really counts.
3. Make Yourself Known
Conducting proactive outreach, whether it’s reaching out to past or potential customers, will help get your name out there and ensure that they are aware of your services and what you have to offer.
Local businesses have never been more important to the communities they serve. During this time customers are especially keen to support local businesses; you just have to put yourself out there first!