Many local businesses rely on word-of-mouth and a loyal customer base to remain profitable. But what if you want to supercharge your customer base and expand your business?
While maintaining strong relationships with existing clients is vital for any competitive company, so is keeping up with marketing trends and making the most of digital technologies.
Whether you’re an independent plumber or own a growing catering business, we’ve put together a handy guide to help you achieve your dreams.
So, first things first, how can you secure those all-important leads?
How to attract more leads
While attracting leads may sound time-consuming and complex, the following need-to-know strategies are surprisingly simple with Fuzey:
1. Boost your online reviews
In the past, people would often find local businesses through recommendations from friends and family. Now, a staggering 93% of consumers use search engines to find online reviews. Such reviews are essentially a form of free marketing, and a one-star increase in your Yelp rating could boost revenue by up to 9%. Naturally, you’ll need to ensure the process for leaving reviews is as quick and fuss-free for the customer as possible. That’s where Fuzey’s review feature comes in, encouraging customers to rate your services with the click of a button, directly from your conversation thread.
2. Make it easy for prospects to reach you
In today’s digital landscape, customers expect businesses to be contactable via various platforms, with most people favouring texts or social media messages over more traditional channels. However, 64% of UK consumers believe companies don’t make the most of messaging services. If you want to stand out from the crowd, addressing this problem will help you attract leads!
3. Never let leads fall through the cracks
Failing to follow up on enquiries could harm your reputation and reduce profits. By centralising messages sent through your various contact channels in Fuzey’s all-in-one inbox, you can ensure that every prospect has the chance to become a happy customer.
How to convert leads into customers faster
Converting leads quickly and efficiently will reduce your workload, streamline operations, and ultimately boost revenue. Here’s how to do it:
1. Create standardised templates for successful interactions
Sending automated messages and using templates to interact with prospects will help you maintain top-level customer service and address enquiries quicker. If you’re unsure where to start, analyse past interactions to see which messages have produced the most successful conversions.
2. Reduce no-shows at all costs
No-shows can be a drain on your resources and could harm profitability. To prevent customers from booking appointments and failing to show up, set up automated appointment reminders and request that they reschedule if they can’t make it.
3. Set up instant payments
Chasing customers for unpaid or incorrectly paid invoices can be frustrating and time-consuming. Fortunately, you can eliminate this stressful payment process with Fuzey’s open banking solution! Forget the admin associated with traditional bank transfers. With Fuzey Pay with Bank, you can send payment requests via secure messages and receive instant funds without having to share your account information. Plus, transaction fees stand at around 30p per transaction – significantly lower than the 3-4% fee associated with credit cards.
Learn more about Fuzey
Ready to embrace smart online solutions and grow your local business? Book a demo clicking the button below, or get in touch with our friendly team at email@example.com.