When you first start any business, there’s a good chance you will use your personal cell phone to communicate with customers and collaborators. It’s convenient, it’s the cheapest option, and it’s always with you, so you can take work-related calls whenever you need to.
However, as your local business grows, there are a few great reasons why you might want to consider having a separate work number. Here are a few things to consider.
This one is at the top of the list because it’s one of the most common problems business owners have. You want to spend all your time working on your business to achieve your goals. But we all need some time off to recharge and take care of the other essential things in our lives. Having a separate work number allows you to create a separation between work and non-working time.
When you first start out, you’re probably the receptionist, secretary, salesperson and accountant. But as your business grows, you will hire people for those roles. Having a separate work number makes it easier to have someone else answer your work phone.
Unfortunately, when you’re running a business, there will be lots of people who will want to contact you for things that aren’t related to your business. Maybe they’re trying to sell you something. Perhaps they’re a potential employee that’s a little too pushy, or maybe it’s an endless stream of donation requests.
Whatever it is, if your personal phone number is listed on your business website or elsewhere, there’s no way to filter those calls out!
Whether the people who call your business line get the receptionist or a corporate voicemail system, having a dedicated business phone line sounds more professional. It also looks more professional if you have both an office and a mobile number on your business cards.
Your business phone number becomes part of your brand over time. So, if you ever decide to sell your business, you will probably have to sell your phone number with it. That’s a little tricky when you’re using your own personal phone number!
Many businesses choose to get custom phone numbers that spell out a word when dialled from a mobile phone. These are particularly memorable and can be a useful marketing tool. It’s a waste doing this for a personal phone, but it’s a great idea if you’re getting a business phone number!
Most business phone lines have the option to forward phone calls to another number. Which means you can designate someone to take calls for the company when your office is closed, or forward calls to a particular mailbox.
As you can see, there are lots of good reasons to have a designated business phone number for your local business. So, if you haven’t already considered it, be sure to put it on your to do list!