Over the years, messaging has grown to become one of the most popular communication & marketing channels. Today, most people spend a lot of time on their phones and messaging apps, giving SMSs the highest open and reply rates compared to old-school marketing channels like email. According to recent statistics, 9/10 SMSs are opened within 3 minutes of receipt, meaning the likelihood of clients seeing, reading, and replying to your marketing text is very high.
Additionally, about 64% of customers show preference towards companies using SMS marketing. So, the more you use SMS marketing, the more customers feel connected to your brand.
But why is SMS marketing becoming so popular? Why is SMS the next frontier in marketing? Let's find out!
One of the top reasons SMS marketing is the next frontier in marketing is its quick nature. Marketing messages are quick to compose and send as they don't require complex designing and editing. Because of their quick nature, SMSs are ideal for communicating offers and deals, increasing conversions and boosting sales.
SMS marketing is also adaptable, meaning you can use it to campaign anything from introducing new products to special holiday discounts and recovering abandoned carts.
Not to mention that SMS marketing is cost-effective. You don't have to worry about going over your budget to send out messages to customers in your contact list. It's much more affordable than other marketing options, like paying for social media advertising or other types of placements.
SMS delivers what it's supposed to! It boasts a high open rate of 98% compared to approximately 20% for emails. Moreover, it has a relatively high response rate of about 45% compared to a mere 5% for emails. This means SMS marketing helps you pass the information you want to your customers and get back the feedback you need.
In addition to high open and response rates, SMS marketing also boosts customer engagement. It gives customers a more accessible way to engage with you through their favorite messaging apps.
Customer engagement fosters good customer relationships, which in turn boosts customer satisfaction and retention, which all go a long way in helping your business grow and thrive in the competitive business landscape.
SMS marketing helps businesses get in touch with current and potential customers at the right time and with the right message.
Timeliness is of essence when it comes to marketing. And now that people spend a lot of time on their phones chatting (and very little comparatively on their email), it's important to embrace the rising ways of communications to promote your business too!
Just like with email marketing, it's important to remember to stay GDPR compliant with SMS Marketing. Here are some tips to help ensure that your SMS marketing is GDPR compliant.
And if you're interested in WhatsApp marketing (which can be even more cost-effective than SMS marketing), check this article out!
If you're ready to let go of old-school email marketing and start connecting with your customers on the platforms they are already glued to, book a demo with Fuzey to get started!