The use of WhatsApp as part of your omni-channel marketing mix can prove to be an invaluable tool in your sales arsenal. As a platform, it has more potential than email marketing, and it’s less intrusive than a direct phone call. It’s a great way to nurture your customer base - follow up with a quick text to confirm a purchase or respond to a general customer query. If used effectively, it can help a local business generate customer loyalty and boost sales.
WhatsApp is a mobile application that lets you send free messages to anyone globally. Reaching your target customers through WhatsApp is an extremely budget-friendly and time-efficient method. WhatsApp boasts a user base of 2 billion people around the world. It’s a very popular messaging and chat app in several countries, and boasts a promising open rate of 99%, a reply rate of 45% and a click-through rate of 36% (vs. 20%, 5% and 6% respectively for email) which make it a great platform to engage your prospects and grow your local business.
While the WhatsApp Business App is designed for small local business owners and individuals, WhatsApp Business API is designed for medium-sized and large businesses that send messages in large volumes.
The WhatsApp Business App is an easy way to market your business on WhatsApp. The service is perfect for companies seeking one-on-one or group messaging that indicates the conversation is a business chat. WhatsApp API, on the other hand, is tailored for medium and larger businesses that need to communicate with clients globally on a large scale.
WhatsApp Business App lacks advanced features to make marketing more effective such as the ability to set up promotional push notifications and drip campaigns, as well as automations. It also limits broadcasts lists to 250 contacts.
If you’d like to know more about the differences between WhatsApp Business and API and which one is right for your business, click here.
So what is the first step you need to take to leverage the power of WhatsApp to grow your business?
First off, you should start giving your prospects and customers the option to get in touch with you via WhatsApp.
A chat widget can be easily added to your website so that visitors or prospects can get message you directly on WhatsApp. Fuzey's customisable widget for example gives your subscribers, prospects, and customers the possibility to reach your local business through the channel they prefer: a contact form, email, SMS, WhatsApp, Facebook Messenger or Instagram DM.
You could also start collecting consent for a WhatsApp Newsletter through a consent form on your website (like Fuzey's!) and promote your offers through this promising channel, achieving open and click-through rates which are unknown of with email.
If you have an e-commerce store or sell online, you could send abandoned cart notifications and order updates via WhatsApp. Fuzey lets you connect directly to your Shopify, Ebay, WooCommerce etc. store and set up automated messages to your customers.
Finally, you can provide real-time customer support to your customers via WhatsApp, which will enhance their overall experience. In today's world, people want customer support that they can rely on to resolve their issues quickly, and WhatsApp offers the perfect channel to connect with your customers and do just that.