In order to access certain Meta products, such as WhatsApp for Business, you are required to complete the Meta business verification process. This is so that Meta can verify that your account belongs to a legitimate business, which helps protecting its users from spam and scams.
Note: this is not the process to obtain the verified badge on Facebook or Instagram. You will not receive the verified badge after completing the business verification process.
Let’s start by understanding what the key requirements to verify your business on Facebook are. First off, your business needs to be a legal entity in the country you operate in. You need to be able to present the documents supporting your declarations, and proving that your business is registered with the local authorities.
Secondly, you need to be able to provide an official phone number or postal address for your business.
Finally, you need to be an authorised representative of your business, and to be able to prove so. There 2 different ways to prove that you are authorised to represent the business: you either need to be able to receive a verification code through the business’ official phone number or email address, or you to need to complete the domain verification process (this is a more technical step, and requires you to paste a snippet of code onto your website).
It’s time to get your business verified!
First off, you need to be an admin of the Business Manager account for your business on Meta.
Head to the Security Centre in the Business Manager, and click Start Verification.
Enter your business details and select your industry.
Proceed to verify that you’re an authorised representative of the business by either choosing to receive a verification code on your phone or email, or by completing the domain verification process.
That’s all - check the status of your business verification in the Security Centre and wait for the approval to come through.
In case Meta is not able to verify your business, you might be asked to supply additional information, such as your ID, and a certificate of incorporation or a business license (this is to confirm that your business is registered with the local authorities).
You can learn more about the Meta business verification process here!