With 2023 now well and truly upon us, you may be wondering how to make the most of the new year. As customers draw up resolutions and adopt healthy new habits, what better way to boost engagement than with a box-fresh SMS or WhatsApp campaign?
Capturing customer attention early in the year will help you make the most of the January spirit. Remember – your customers probably want to start the year on a high note, ensuring 2023 is the most exciting and productive to date. Say, for example, your business provides annual car servicing. Your customers are more likely to book during January as they’ll feel motivated to get stuff done. Similarly, plumbers may wish to advertise their winter-proofing services or electricians their annual house safety checks.
While people may typically put off booking such services, they’re keen to protect themselves going into the new year. Setting up a servicing campaign could help you drive business, support customers’ needs, and build a loyal customer base to boost profitability throughout the year. It’s a win-win!
So, how should you go about advertising your services? SMS and WhatsApp marketing is easy to set up and will maximise the number of local customers who see your promotion. Short-form messages sent to people’s phones enjoy open rates as high as 98% - significantly higher than the 20% emails typically attract. Similarly, WhatsApp and SMS messages receive a strong response rate of 45% and a click-through rate of 36%, much higher than the respective 5% and 6% figures associated with emails. In short, SMS and WhatsApp messages will reach your audience base quickly and ensure as many people as possible access your promotions.
If you’re wondering how to go about sending SMS and WhatsApp messages, look no further than Fuzey. Our intuitive platform allows you to send both kinds of messages to all your contacts from a single, centralised system. Promoting your excellent services has never been so effortless! If you’re wondering whether to use WhatsApp or SMS (or both!), we’ve collated a handy blog about the differences between the two. Do check it out before developing your marketing strategy for the year.
Of course, you must also remember to consider the importance of data compliance before going ahead with your campaign. Fortunately, we’ve put together some helpful articles about the legalities of omni-channel marketing and how to make your WhatsApp and SMS messages GDPR-compliant.
Ready to get started? Jump into 2023 by booking a Fuzey demo and discovering more about growing your business through messaging!