How to build a digital presence for your business

December 29, 2022
2 min
How to build a digital presence for your business

Did you know that 93% of online consumers use the internet to find a local business?

34% of these searches are conducted daily, meaning the higher your business ranks, the higher the probability of being seen by many potential clients (Brightlocal).

Any local business seeking to secure a place and thrive in today's competitive business landscape should focus on creating a strong online presence.

A strong digital presence not only helps your business rank but also improves online accessibility, helps reach a broader audience, and creates an effective form of marketing, to mention a few.

But how do you build an online presence for your business? Here are our top tips!

Customer reviews matter

Customer reviews are really powerful when it comes to building your business' online presence.

Not only they are a great way to learn your customers' expectations and spot areas of improvement, they also provide context and valuable information to prospects looking for a service or product like yours. In fact, according to Brightlocal, 87% of online customers read reviews before making a purchase decision.

Moreover, the number of reviews you get and their quality make up around 13% of where your business ranks on Google Search and Google Maps, playing a big role in determining your online visibility.

The best way to create room for positive reviews is by providing incredible products and services, and taking the right steps to ask happy customers to provide their feedback. Here are more tips on how to increase your online customer reviews.

Monitor your ranking on Google

Every day, more than 92% of all searches globally are made on Google, meaning your business must rank high on it to have a strong digital presence.

For your local business to rank high on Google Search and Google Maps, you must find your way around local keywords. Be sure to incorporate local keywords in your website's main pages, such as the homepage, about us page, contact page, products & services page, and blog posts.

Paid advertising on Google is also an accessible way for your business to show up prominently in on Google searches and on websites your potential customers frequent.

Maximise your conversion rate

After generating interest with the tips above, the next thing is to convert that interest into a sale. In order to stand out amongst your competitors, you should make it easy for prospects to get in touch with you and ask all the questions they may have concerning your products and services.

Consider having a website chat widget on your site (like the one Fuzey provides!). Giving potential clients the option to reach you through their preferred platform, say social media, WhatsApp & messaging, email, or contact form, might be what convinces them to pick you over your peers.

Here are additional tips on how to convert website visitors into customers.

Fuzey can help you 5x your reviews and 3x your page views, and increase your conversion rates 💪

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