Now that you understand the importance of customer feedback and why it’s beneficial it’s time to explore the different methods for collecting the actual feedback. It can be tricky to know where to start but we’re here to help! Some of the best ways to collect feedback from your customers involve making it easy for you, and easy for your customers by using tactics you’re already familiar with.
There are many different platforms to create customer surveys — from Google forms to emails. It’s key that you find the method that works best for you and your business. You can send these surveys out to past customers each quarter, or customers directly after working with them so the experience is fresh in their minds. Either way, taking action right away will improve your services for your next customers.
Mentions or direct messages on social networks are a quick way to gather feedback as well if your small business has an online presence. You can post polls to Instagram directly to quickly measure feedback on a specific question or wait for customers to message you directly.
This is one of the most effective ways to gather feedback from many customers at once. Make sure you make the goal of your email clear in the subject line and body of your email. As a best practice, you should send a personal response to those who do respond with feedback!
When interacting with customers after providing a service you can verbally ask for feedback. An example might be: “Thank you for working with us! We’d love it if you left a review on our website.” This gives customers you’ve just worked with the opportunity to provide feedback.
Feedback from customers has the potential to transform your business for the better. There are ultimately many different ways to ask for feedback — you just have to find the way that feels good for you and your small business. Just the action of gathering feedback empowers your customers to help other customers make smart decisions, and help you improve your business and services!
Fuzey can help you streamline your customer feedback collection process, and ensure you obtain the great reviews that you deserve!
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