When it comes to promoting your e-commerce business and reaching more customers, which type of marketing is better – email or SMS?
Statistics show that, compared to emails, text messages have a stellar open and click-through rate. The average open rate for emails is approximately 20%, while the average open rate for text messages is close to 99%.... Email promotions have an average click-through rate (CTR) of 6%, while text messages have an average CTR of 36%.
These numbers show that SMS beats out emails by a wide margin. As an e-commerce business owner, how can you leverage SMS promotions to connect with your customers and boost sales?
If you’re still collecting only email addresses from online visitors to your e-commerce store, you’re missing out. Gmail and similar providers have become really good at marking promotional emails as spam, which means most of your customers will never even get to see your discounts and deals.
Instead, if you start collecting your site visitors’ phone numbers you position your business to tap into WhatsApp and SMS promotion opportunities.
Why don't you start requesting phone numbers instead of or in addition to emails with your “10% off the first purchase” website pop-up?
Even if only a fifth of visitors who decide to share their contact info with you leaves a phone number instead of an email address, you’ll come out ahead, as our next section illustrates.
We’ll walk you through an exercise that shows why SMS promotions can truly help you engage with your contacts and convert their interest into a sale.
Let’s assume your website or online store gets 500 visitors today, and half (250) decide to leave their contact information to take advantage of the 10% off deal they see in your pop-up.
Let's be pessimistic, and assume that of those who take action, only one fifth leave their phone number instead of their email... This means that of the 250 visitors who leave you some sort of contact information, you'll have 200 email addresses and 50 phone numbers in your hands.
A week later, you decide to launch a marketing campaign to promote top-selling items.
Using the statistics we shared earlier, here’s what will likely happen.
As you can see, 50 phone numbers can generate six times more sales than 200 emails!
If you’d like to learn more about how Fuzey can help you scale your e-commerce business through messaging, reach out today and book a demo filling the form below!