Growing your customer base

Converting website visitors into customers

December 29, 2022
2 min
Converting website visitors into customers

The first step in converting website visitors into customers is through customer communication. Customer communication needs to be seamless to make it easy for prospects to get in touch with your business and access all the information they need.

Oftentimes a prospect looking for your services will likely contact other service providers (your competitors) to test their responsiveness and even obtain a quote. So, to stand out, you should make it easy for prospects to contact you, be hyper-responsive, and be present on different platforms.

Here, we’ll discuss some of the top customer communication platforms you can use to make the conversion of website visitors into customers easier.

WhatsApp & Messaging

Messaging is one of the best ways to communicate with potential clients, and you can harness the power of messaging by making it easy for customers to reach you through WhatsApp and SMS.

Compared to other communication platforms, such as emails with a low open rate of 20% and a reply rate of 5%, messaging obtains up to 98% open rate and a 45% reply rate. Additionally, 9/10 messages are opened within the first 3 minutes upon delivery.

Clients value the power of messaging, with 64% of UK customers urging companies to use this form of communication more.

Social Media

Social media has become a dominant form of communication. To get the most out of it, you should give your website visitors the ability to reach you through their preferred apps, such as Instagram or Facebook messenger.

This means you must be active and highly responsive on your social media handles to ensure no customer query goes unanswered.

Don’t limit your presence on social media platforms; this way, you’ll end up limiting your leads.

Email & Contact form

Not all website visitors are comfortable engaging in a conversation on their favourite app when they first land on your website. Such customers may prefer sending a request via email or a contact form and getting a formal reply from you.

In some cases, web visitors may be a bit old-fashioned and not conversant with the different social media apps. Others may not be fans of social media or messaging, creating the need for email and contact forms.

How Are You Gonna Keep Up With All These Platforms?

Managing these communication platforms and ensuring you never miss any lead can be overwhelming. So, how are you going to keep up with these platforms?

Fuzey all-in-one inbox

At Fuzey, we have an all-in-one inbox that centralises all your enquiries in one place to ensure full visibility across all your communication platforms.

With our all-in-one inbox, you’ll never miss a lead again, and you don’t have to keep checking different apps every now and then. Besides, it allows you to get back to your prospects quickly through templates and automations, so no more worrying about losing a lead to a competitor.

You can book a live demo with us to understand how our website widget and all-in-one inbox work.

Start converting more website visitors into customers today - with Fuzey.

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