Growing your customer base

A Guide to Templates for WhatsApp Newsletters

December 29, 2022
2 min
Adding the WhatsApp Newsletter to your marketing tool arsenal could be precisely what you need to take your business to the next level. If you're unsure what the WhatsApp Newsletter entails or how to use it, you're in the right place. 
A Guide to Templates for WhatsApp Newsletters

Adding the WhatsApp Newsletter to your marketing tool arsenal could be precisely what you need to take your business to the next level. If you're unsure what the WhatsApp Newsletter entails or how to use it, you're in the right place. 

The WhatsApp Newsletter is an automated messaging system and push notifications that put you in contact with your customers via WhatsApp. Typically, newsletters contain promotions, updates or other relevant business information. 

Most companies utilise WhatsApp Newsletters to interact with consumers regarding:

  • Personalised product recommendations
  • Special offers
  • News and updates
  • Re-engagement efforts

WhatsApp Newsletters work the same way as your more traditional email marketing tactics, but instead of sending out mass emails, you're communicating through WhatsApp. It might not sound like a huge difference, but most business owners discover that the difference in key performance indicators is substantial. If you're eager to learn more, check out this article.

What are templates, and why they exist

Before discussing templates, it's essential to understand that WhatsApp is laser-focused on keeping a pleasant experience for its users, who are also your customers. Because of how quickly WhatsApp marketing allows communication, they have strict spam rules. 

In short, you won't be able to log on and send out WhatsApp broadcasts whenever you like; there is an approval process. Though that process is relatively painless on the user end, you must meet the necessary requirements. They include:

  • Utilising pre-approved message templates, as you cannot send WhatsApp newsletters via free-form messages. 
  • Maintaining a high score regarding the quality metric or risk losing your sending abilities
  • Understanding that only contacts who sign up for your newsletters can receive your messages

Newsletter templates exist so WhatsApp can avoid having its users deal with the constant spam content that incessantly crowds almost every email inbox. By allowing companies to send information through pre-approved templates, the channel remains more relevant, transparent, and trustworthy. 

Of course, templates also make it easy to streamline your brand message and reach a broad audience. So there are obvious benefits from various angles. 

Submitting your first template

Submitting your first template doesn't have to be overwhelming, and WhatsApp makes it relatively simple. Essentially, templates are pre-designed messages which enable you to communicate quickly, efficiently, and professionally with your customers. 

You must design all templates under WhatsApp's guidelines, which stipulate that all messages must be clear, concise, and easy to understand. Templates must also be visually appealing, using colours, logos, images, and other elements that reflect your brand's identity. 

You'll need to ensure that your WhatsApp templates comply with applicable laws and regulations, including data protection and privacy rules. All messages should feature an opt-out option for customers who do not wish to receive further communications from your business.

Once you have created the template, you can then submit it to WhatsApp. In order to submit the template, you need to provide your WhatsApp business account name, the template message, and the language. After you have submitted your template, it will be reviewed by WhatsApp and approved.

Once your template is approved, you can then start using it to send messages to your contacts.

Here is an example of what a WhatsApp Business newsletter template looks like:

Hi [Customer’s Name],

We hope you are doing well! We wanted to let you know about a special promotion we are running in our store. For the next [number of days], we are offering [percentage] off all purchases over £[quantity]. Don't miss out on this great offer!

Thank you for being a valued customer.

Cheers, [Business Name]

Congratulations, you're officially ready to get started! Before you begin filling in and designing templates, remember that it's required to obtain consent from your contacts before sending them your first newsletter! Here are a few tips regarding how to navigate that process. 

In modern business, it's essential to have a platform that brings all your communication channels together, so you can be hyper-responsive and manage your business from one central place. If you're looking for a platform that brings together all your communication channels (SMS, WhatsApp, Facebook Messenger, Instagram, email) in one place, together with world-class marketing tools such as WhatsApp newsletters, book a demo with Fuzey today!

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